How Your Website Should Work For Your User

  • Posted by Nikki
  • 16 March 2018

Weaving your products with the consumers' preferences is an intricate process and when it comes to digital, there is no one-size-fits-all. Every brand is different and so are its customers and you need a custom-made digital solution.

The user’s experience is an integral part of creating effective digital solutions. The users have diverse
interests, digital literacy levels and your digital platforms need to cater for most, if not all of them.


Weaving your products with the consumers’ preferences is an intricate process and when it comes to
digital, there is no one-size-fits-all. Every brand is different and so are its customers and you need a
custom-made digital solution. Here are some of the things that you need to consider as you assess your
platforms.


Is It Functional?


The digital service needs to actually work. It needs to fulfill all the functions that the users are expecting
it to perform. To ensure that all the functions are present, you need to compare them to the objectives
that you set out to achieve by building the service. Some websites require additional services for them
to function properly. Try to minimize these so that the website is accessible to as many users as
possible. This includes making sure that your mobile version of the website is user friendly. It is
estimated that 2/3 of all traffic will be through mobile devices by the end of 2018.


Does It Look Good?


Cluttered websites that have no focal point for the eye to rest on are an eyesore and will not encourage
the user to linger on the website longer than they have to. Images and font size are the key things to
look out for. Images and font must complement each other and how they are laid out determines the
overall appearance of the website. How the website looks contributes to its general success. If the
website is relatable with catchy titles and crispy images, the user will be encouraged to stay on it longer,
view more pages, see more of your products which may lead to more sales.


Is It Informative?


Your website represents you in your absence. The user must be adequately answered when they visit
the website. Through images, succinct descriptions or both, visitors to your site should be able to figure
out right away what your company does. This means that all the information provided must be correct,
sufficient and up to date especially if there is pricing. Inadequate or inaccurate information will agitate
the user and they will look for alternative suppliers.


Is It User-Friendly?

The rule of thumb is that the user must use less than 3 clicks to find what they are looking for on your
website. This means navigation should be simple in order for everybody to be able to use the service.
Information must be readily available and the user should be able to find it easily. Try and avoid jargon.
Describe the products or services in a brief, concise and simple language to cover all demographics.
Users are spoilt for choice on the World Wide Web and the need for tailored websites is growing.


People are becoming tech savvy and brands are now competing on a global scale. At C2 Digital, we tailor-make
digital solutions that are unique to the objectives of your business and the needs of your customers. Get
in touch with us today and find out how we can boost your business on the digital landscape.