Mobile apps in Africa where we are headed?

  • Posted by Nikki
  • 7 February 2018

Mobile devices have become instrumental in the way we study, purchase products, check services and socialize with our friends and relatives. Mobile apps have facilitated for the masses to be able to conduct all these activities with ease.

According to the ZAMPS study, every household in Zimbabwe has at least one mobile phone. Mobile
devices have become instrumental in the way we study, purchase products, check services and socialize
with our friends and relatives. Mobile apps have facilitated for the masses to be able to conduct all
these activities with ease.


More People Have Phones


The 2017 Telecoms report by the Postal and Telecommunications Regulatory Authority of Zimbabwe
(Potraz) reported an increase in Zimbabwe’s mobile penetration rate from 97% in Q2 to 100.5% in Q3.
With more and more people accessing mobile phones, there is a need for more mobile solutions that
ease user’s way of conducting their business. In Zimbabwe, mobile internet is pegged at 98% of all
internet use in the country.


“Now more than two-thirds of people in five of Africa’s major mobile phone markets, namely South
Africa, Nigeria, Kenya, Ghana and Uganda, own a mobile phone and access the internet via their mobile
phones. With a mobile phone growth rate of over 300 percent, Africa has skipped the landline
development phase of communication altogether.”
Pew Research Centre

The Internet Is Becoming More Accessible


The rate of internet access has also experienced a steady increase with Africa’s internet penetration
being pegged at increasing by approximately 20% and reaching as many as 73 million people. Mobile
app downloads in Africa are dominated by South Africa which has the highest smartphone adoption
rate. South Africa is followed by Ghana and Nigeria as the highest consumers of mobile apps.


Facebook and Whatsapp Are The Most Popular Mobile Apps


Hootsuite and We Are Social have reported a 12% growth in active social media users in Africa. Of the
191 million mobile users, 172 million of them only use WhatsApp and Messenger. WhatsApp has more
than 1.5 billion monthly active users, who send more than 60 billion messages daily. WhatsApp’s popularity may be attributed to its simplicity which makes it more accessible to markets that have expensive or weak internet access.

Android is The Most Prevalent Mobile Preference


According to the 2015 Mobile Africa study, the most popular mobile phone brand is Samsung resultantly
making Android the most popular app store. In light of this premise, it is imperative that the mobile apps
that we create be adaptable for both Android and iOS to cater for either preference.


The world has gone mobile with two thirds of traffic being estimated to be via mobile devices by 2020.
The public is using the smartphone to conduct business and make purchasing decisions. Investing in a
mobile app would boost your business by making your marketing efforts more visible on multiple mobile
channels. The digital upsurge has raised the stakes and websites are no longer enough to maintain the
competitive edge in business. Mobile apps are thriving and would be a lucrative investment for your
business.


View some of the exciting, innovative and custom mobile apps we have developed here:
https://www.c2.co.zw/mobile-apps