Effective Email Marketing

  • Posted by Thandeka
  • 10 May 2016

When it comes to bridging the gap between your brand and your customers there are few channels with wider reach than email. Anybody who is active online has an email address. However, building up a strong email database requires time, money, and patience!

When it comes to bridging the gap between your brand and your customers there are few channels with wider reach than email. Anybody who is active online has an email address. However, building  up a strong email database requires time, money, and patience! The urge to speed things up and harvest email addresses may be strong but it’s unethical and often completely ineffective. 
 
Permission Matters
At C2 Digital, we solely believe in opt-in email marketing. Effective email marketing is based on permission; without that permission your efforts won’t be successful. Email subscribers have to explicitly tell you they want to hear from you. This will increase the chances of subscribers engaging with your content and sharing it.
 
Content Plans
We tailor content plans to reach your target audience. Email has the power to send one piece of content to thousands of people while maintaining a level of personalisation. We also have the ability to separate subscribers into different groups to send highly targeted messages, depending on which content subscribers respond to. 
 
Innovative Campaigns 
We are constantly thinking of exciting ways to consistently grow your email database. From sending simple promotional EDMs encouraging product sign-ups to developing full content regular newsletter communications, the possibilities with email marketing are massive.
 
Email marketing’s opt-in process turns it into one of the purest forms marketing. Get in touch with us today to discover what email marketing can do for you and we will manage the entire process from conceptualisation to content, design, development, build, test, and send.