How Social Media Can Boost Your SEO

  • Posted by Thandeka
  • 27 January 2016

Social Media and Search Engine Optimisation (SEO) are two closely related strategies. The time and money you spend on one greatly impacts the effectiveness of the other.

Social Media and Search Engine Optimisation (SEO) are two closely related strategies. The time and money you spend on one greatly impacts the effectiveness of the other. In order to see an improvement in your website’s rankings, you need to be active on your social media accounts. Posting just once or twice a month is not enough to gain the attention of new followers.
 
Here are some of the ways in social media can boost your SEO:
 
Social media profiles rank in search engines
Social media profiles are often amongst the top results in search listings for brand names.
 
Social media shares matter 
Links to your content on Facebook, Twitter, LinkedIn, Google+, YouTube and other social networks help search engines understand which websites are credible and how they should be ranked.
 
Google uses Twitter to discover new content 
In February 2015 Google and Twitter signed a deal giving Google live access to Twitter’s public data. Google can now see how often tweets are retweeted, quoted, favourite, or just clicked through and helps quickly Google find your content. 
 
Check-ins have become an important part of Google’s algorithm.
Facebook let users check in from your business. Google will use this as a signal that indicates that your business is popular among users, and consequently bump you up in their search listings.
 
Companies often overlook the importance of social media and how social media can boost their SEO. We live in a world where Facebook “likes” and Twitter retweets are increasingly important to both your online reputation and your website’s rankings. Discover how C2 Media can use social media to round out your SEO campaign and improve your search engine rankings. Give us a call or send us an email today